EMERGENCY ROOM LAUNCHES CODE BLUE

A New Line of Essentials with a Local Soul

Emergency Room is excited to announce the launch of CODE BLUE, the first of four product lines in our newly restructured catalog. This relaunch marks a new chapter for us—one that’s rooted in our past and built for the future.

What Is CODE BLUE?

CODE BLUE is our new line of essential, everyday pieces, reimagined with cultural relevance, modern cuts, and a strong local soul.

This launch also marks the official end of Overworked, allowing us to focus fully on Emergency Room and return to our original color-coded system introduced in 2018:

🟦 Code Blue
🟨 Code Yellow
🟧 Code Orange
🟥 Code Red

CODE BLUE leads the way, comfort-first, bold in attitude, and made to move with you.

Essentials, Reimagined

From jersey T-shirts and fleece hoodies with witty, culturally rooted graphics, to French terry sweatpants with unconventional cuts like low-crotch and sarouels, CODE BLUE is built for everyday wear.

The collection also introduces:

Tailored shirts in breathable cotton poplin
Sharp suiting pants in lightweight wool
Modern suits that can be bought ready-to-wear or custom-fitted to your style

All pieces are available in black and white, designed to mix, match, and live in.

Made Here, Made to Last

CODE BLUE is about more than just good design. It’s about values.
All items are locally produced, offering a conscious alternative to fast fashion and celebrating the craft, culture, and community of Lebanon.

On the Graphics: A Local Collaboration

To bring the visuals of CODE BLUE to life, we teamed up with local designer Marc Frahi, whose bold, culturally grounded approach shaped many of the prints and graphics you’ll find throughout the collection. His work added a layer of wit and identity that makes these pieces unmistakably ours.

Shot at Connex: A Symbol of Connection

To launch the collection, we collaborated with photographer Aly Saab on a shoot at the Connex bus station in central Beirut.

Connex links Beirut and Tripoli, two cities that define Emergency Room. We work in Beirut. We produce in Tripoli. This route is part of our daily life, and now, it’s part of CODE BLUE’s story.

Connex is more than just a location. It’s a symbol of connection:
between people, cities, and communities. These values are at the core of everything we do.