2018
UNTITLED
Emergency Room began in 2018 with a collection that wasn’t planned in the traditional sense, but assembled instinctively from what was already in motion.
Using upcycled materials gathered over time, a series of one-off pieces were developed alongside handmade crochet masks that obscured individual identity in favor of a shared, collective presence.
The brand launched through a raw, collaborative moment: friends became models, images were captured across studios, Beirut streets, and nightclubs, and different photographers contributed their own perspectives.
Unstructured yet intentional, this first chapter set the foundation for Emergency Room as a bold, unconventional, and hands-on practice rooted in plural expression.
PICTURES SHOT BY GHIDA LADKANI
PICTURES SHOT BY ERIC MATHIEU RITTER
PICTURES SHOT BY RAYAN CHEHAB
PICTURES SHOT BY MYRIAM BOULOS