INTERLUDE 3.0 AT ARAB FASHION WEEK
On Thursday June 30th, we presented our third ‘Interlude’ during the Arab Menswear Fashion Week in Dubai. In line with the last two editions, this curation of one-off up-cycled pieces celebrates the brand’s master craft and favored technique of up-cycling.
While our main collections of are linked to one another in their narrative, like chapters of a story, each bringing forth new elements; ‘Interludes’ have become a playground for the team to have fun with impromptu and spontaneous takes on some of our best-selling items through one-off editions. And as such, the pieces of this collection are most importantly made out of printed bedsheets, table linens, curtains and shawls hand-picked in local thrift stores.
In addition to these now familiar materials, we deconstructed embroidered eveningwear to transfer them into t-shirts, used printed t-shirts to make jackets, skirts and dresses, and collaborated with MASBOUGHA a Beirut-based studio to create hand-dyed prints and patterns on white cotton shirts. To accessorize the looks, EMERGENCY ROOM partnered with WHITE MUSTANG to create small crossbody bags made from dead stock leather, adding a simple yet elaborate touch to complete the outfits.
Joining the cast of models on the runway, some Dubai-based friends and figures of the brand such as Jullz Bek, Joyce Hajal, Chadi and Zeina Mechaalani, highlighted our effort to champion and celebrate individuality and diversity. - The collection is ‘SEE NOW, SHOP NOW’, meaning the pieces are made available to shop instantly on our e-shop