OUR STORY
At Emergency Room, we’re not just redefining fashion; we’re revolutionizing it.
Founded in 2018 by Eric Mathieu Ritter in Beirut, we emerged as a trailblazing Lebanese brand committed to transforming the fashion industry.
Our approach combines sustainable style with unapologetic creativity, bringing new life to discarded materials and celebrating the beauty of individuality.
OUR PROCESS
We work differently.
Every garment we create is crafted from locally sourced vintage materials and deadstock fabrics, each piece telling a unique story.
By upcycling and repurposing, we ensure that no two items are the same, offering our customers one-of-a-kind designs that carry history, craftsmanship, and purpose.
OUR IMPACT
Fashion isn’t just about clothes, it’s about community.
We provide work opportunities to vulnerable communities in Lebanon, empowering artisans and small businesses.
Through our collaborations with workshops and cooperatives, we tackle both environmental and social issues, making fashion a tool for positive change.
MISSION STATEMENT
By transforming waste materials, we tackle environmental concerns.
By providing work opportunities to vulnerable communities, we address social issues.
And by embracing inclusivity, diversity, and individuality, we market not just products, but stories.
