April 2025

GOLDEN (R)AGE 2.0: CODE BLUE

As they dig deeper into drawers and dust-covered bookshelves, the young adult stumbles upon a stack of vintage Arabic magazines. Between old perfume ads and household remedies, they uncover familiar phrases—playful, poetic, and unexpectedly wise. El saraha raha (honesty brings relief), ahla dawa shamm el hawa (sometimes all you need is fresh air), al woujoud mouqawama (existence is resistance), jahez lal istikhdam (ready for use). In this drop, everyday essentials carry these echoes of the past, reimagined through graphics that speak of truth, presence, and quiet defiance.

Shot by Aly SAAB