NEVERLAND AT ARAB FASHION WEEK
On Wednesday, October 27th, we showed our Spring-Summer 2022 collection during the Arab Fashion Week organized by the Arab Fashion Council, marking our very first live presentation and runway show.
The show included the menswear looks presented earlier in June as well as the second part of the collection focusing on womenswear, including ready-to-wear dresses and skirts, but also more tailored and artisanal looks that will not be commercialized.
Clients, fans and supporters; individuals of different backgrounds, walked the runway to a soundtrack accompanied by visuals, both produced by The Clinic Studios. The experience included a monologue narrated by Eric Mathieu Ritter, casually explaining our brand’s story, collection’s theme, our core message and our hopes for the future, thus engaging the audience in an exchange that transcends the mere format of a fashion presentation and aims to break down the social barriers that prevent a radical change and disruption of the fashion industry.
In line with previous collections, the clothes presented heavily focus on the use of up-cycling. Thrifted printed clothes in different materials such as jersey or mesh are deconstructed and patchworked to create tops and dresses, printed cotton bedsheets are used to make flared pants, beige and blue denim pants are up-cycled into patchworked jackets and pants, and printed scarves are used to create dresses and shirts.
Another section of the collection focuses on the use of dead stock fabrics, mainly traditional cotton jacquard bedsheets that are bleached and used to make shorts, dresses and jackets. But also, lightweight wool used to make pants and white poplin, tied, dyed and used to make shirts.
To mark this milestone in our journey, artisanal, unique pieces that will not be commercialized have been added to the collection. They are, in a lot of ways, both a nod to the artistic aspect of clothing design and the possibility for the brand to develop a ‘’couture’’ line. Among those items you can find a vintage blazer, deconstructed and exposing a red lining, secondhand baby dresses which are collaged on a tailored poplin shirt, reworked vintage embroidered dresses, and a bridal dress, deconstructed to create a blouse and a bustier, both dyed and given a new life.
Through the collection itself, its graphic chart and the show, we aim to capture, process and catalyze the essence and energy of any conversation happening in Beirut at the moment; the socio-economic crisis, the truly slow post-pandemic remission, and most importantly, the deafening “Should-I-Stay-Or-Should-I-Go” inhabiting the minds of every Lebanese today, young or old.
Emergency Room started as a brand centered around a community, harnessing the latter’s highs and lows, and working towards a better tomorrow. “NEVERLAND” is only the natural continuation, a response to a severe situation, a cry of frustration, but also resistance. Resistance through process, resistance through work, resistance through art, resistance through standing ground.
Emergency Room was born in Beirut, and in Beirut it shall stay.