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PROCESS: The making of our up-cycled denim jackets

PROCESS: The making of our up-cycled denim jackets

With this blog post, we want to take you behind the scenes, show you how we make our embroidered denim cut jackets in up-cycled jeans, step by step.
ABSINTHE BLUES 2.0

ABSINTHE BLUES 2.0

In line with our work, we have designed a capsule collection for FW21 that we showcased during the first Arab Menswear Fashion Week organized by th...
ON FASHION AND SUSTAINABILITY: ‘’Unwasted’’, The Mountains of Problems in the Fashion Industry

ON FASHION AND SUSTAINABILITY: ‘’Unwasted’’, The Mountains of Problems in the Fashion Industry

Aldana Al Mesnad, Jawaher Al Ahmed, Reem Al Sehlawi and Sara Al Mesnad are the collective team behind ‘’Unwasted’’, a local initiative that unapolo...
CODE BLUE - WHAT IS IT?

CODE BLUE - WHAT IS IT?

Code Blue is one of our four labels, it references and mandates a specific creative and production process we use at Emergency Room.
GOODBYE 2020

GOODBYE 2020

If you’re reading this you’re a survivor, a survivor of a year unlike any other.

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