QUICK CHAT WITH JOUANA SAMIA

I'm a performing artist, I work as a choreographer and movement director and I'm super interested in fashion. I live for performing arts.

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THROUGH THE EYES OF MIDDLESEX DUBAI

Earlier this year, we were gladly surprised when we received an email from Olgica Momirovska, a teacher at Middlesex University Dubai’s School of Fashion, asking if we’d like Emergency Room to...

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HOME SWEET HOME IN BEIRUT

On May 4th, 2023, we sent our latest collection “Home Sweet Home”, with a twist, down the runway to celebrate our 5th anniversary at home, in Beirut, at Beirut Art Center.

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LAST CALL (OR WHY WE'RE DISCOUNTING)

During two days, samples, discontinued styles, one-off presentation pieces, pieces that were borrowed and pieces that simply did not pass quality check will be available for purchase at discounted prices...

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PROCESS: The making of our up-cycled denim jackets

With this blog post, we want to take you behind the scenes, show you how we make our embroidered denim cut jackets in up-cycled jeans, step by step.

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ON FASHION AND SUSTAINABILITY: ‘’Unwasted’’, The Mountains of Problems in the Fashion Industry

Aldana Al Mesnad, Jawaher Al Ahmed, Reem Al Sehlawi and Sara Al Mesnad are the collective team behind ‘’Unwasted’’, a local initiative that unapologetically educates fashion's consumers and manufacturers and...

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